Economic Development Marketing and Attraction

IEDC is pleased to present in partnership with EDCO, Economic Development Marketing and Attraction training course.  This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan.  Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community.  Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals.  GIS technologies, website design, and current trends in site selection.  Participants will also explore various mediums of communication, including how to best utilize social media and Web 2.0 technologies as an economic marketing tool.  Case studies and sample plans will highlight the dos and don'ts of economic marketing and attraction.

IEDC is pleased to offer the registration of this course in Canadian At-Par dollars!